About Schnell Academy

Schnell Academy is a forward-thinking educational institution dedicated to empowering individuals and organizations through cutting-edge training in cybersecurity, governance, risk, and compliance (GRC), and emerging technologies. We are looking for a talented Digital Marketing Specialist to join our dynamic team and drive our online presence to new heights.

Job Summary

As a Digital Marketing Specialist, you will play a pivotal role in creating, implementing, and optimizing digital marketing campaigns to attract, engage, and convert prospective learners. This role is perfect for a data-driven, creative thinker with a passion for education and a proven track record in digital marketing.

Key Responsibilities

Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various platforms, including Google Ads, social media (LinkedIn, Facebook, Instagram, Twitter), and email marketing.
Content Strategy: Collaborate with the content team to develop engaging and SEO-optimized content that aligns with our brand and target audience.
SEO and SEM: Conduct keyword research, optimize web pages, and manage pay-per-click campaigns to increase visibility and drive organic traffic.
Social Media Management: Manage social media accounts, create and schedule posts, and monitor engagement to grow our online community.
Analytics and Reporting: Track and analyze campaign performance using tools like Google Analytics and generate actionable insights to improve ROI.
Email Marketing: Design and execute email campaigns to nurture leads and communicate updates to our community.
Brand Awareness: Collaborate with the design team to ensure all marketing materials align with the Schnell Academy brand voice and guidelines.
Market Research: Stay up-to-date on industry trends, competitors, and emerging digital marketing strategies.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
2+ years of experience in digital marketing, preferably in the education or technology sector.
Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Hootsuite, and Mailchimp.
Strong knowledge of SEO, SEM, and analytics tools like Google Analytics and SEMrush.
Excellent written and verbal communication skills.
Creative mindset with a strong attention to detail.
Ability to work independently in a remote setting and manage multiple projects simultaneously.
Knowledge of cybersecurity or education industry trends is a plus.

What We Offer

Competitive salary and benefits.
Flexible remote work environment.
Opportunities for professional growth and development.
The chance to be part of a mission-driven organization transforming education.

How to Apply

Interested candidates should submit the following to fasamoah@schnellacademy.com:

A current resume
A cover letter detailing your digital marketing experience and passion for education
Links to relevant portfolios or past campaigns

Applications will be reviewed on a rolling basis. Apply now to be part of our growing team and make a difference in the world of education!